Smartvisit
As the product designer, I led the brand’s design direction from the ground up, starting with creating the complete branding guidelines that defined the visual and strategic identity.
I initiated the discovery phase by conducting competitor analysis, developing personas, and aligning the product vision with user needs.
In the Alpha phase, I designed all custom illustrations, established the design system, and delivered the MVP.
In the Beta phase, I transitioned into team-building and execution, hiring a business analyst, UI/UX designers, and engineers to support deeper iterations.
I enhanced the product experience through structured tourist feedback, usability testing, and data-driven design. By analyzing user behavior, refining core flows, optimizing performance, and ensuring design consistency for the Smartvisit brand, I guided the product toward a scalable, stable, and user-centered experience while aligning the roadmap with business goals.
